Lewy Dohren

I'm a Freelance Designer and Illustrator based between Liverpool and Berlin

  • About
  • Music
  • Shop
  • Writing
  • Contact
DribbbleFacebookInstagramLinkedInTwitterVimeoYouTube

© 2019 All rights reserved.

LSU

Introduction To LSU - Large Scale UMTS 

Location Based Service

LSU is a Brand combining the specialist areas from 3 companies to create smart city technology in order to deal with modern day problems such as congestion within cities across the globe.

The LSU Logo is a modern and unique reflection of the technology behind the brand and its influence on city living. It Captures the values of the Smart City ethos as well as giving its own unique influence.

The Idea behind the logo was to combine all the key elements of brand into an iconic symbol that was modern, fresh and unique. By combining the Letters of the brand with ideas of  connectivity the shape develops into a 3 dimensional object. This is further explored with the concepts of city living and building for the future. The final feature was to bring in the concept of technology involved, thus giving the shape a great universal yet unique style.

The icon manipulates the Letters/Initials of the brand (LSU) into a 3 dimensional shape that resembles a building block feel. This effect also reflects the ideas of building smart cities for the future and making cities a more simple and efficient play to live in.

The use of clear space and almost an optical illusion style draws influence from the Graphic Artist MC Escher. Renowned for his works that featured ‘impossible structures’ and ideas of infinity. 

These ideas are, in some respects metaphors for the LSU brand and smart cities. Creating technology in our structures that was once thought of as impossible. The challenge of creating smart cities others may also see as an ‘impossible’ task. Couple with this the idea of helping our cities to thrive for longer and thinking for the future and sustainable life, then the possibilities are ‘infinate’.



Date: July '14
Client: Red Ninja Studios
Role: Lead Design
Tags: Branding, Web Design
Bloom Branding

Bloom Branding

Michael Head

Michael Head

Open Door Centre - Branding

Open Door Centre - Branding

She Drew The Gun - Resister Artwork

She Drew The Gun - Resister Artwork

Mis-Shapes

Mis-Shapes

Suicide Awareness

Suicide Awareness

Lee Mavers Sketch

Lee Mavers Sketch

Open Goals 'Kids' Illustrations

Open Goals 'Kids' Illustrations

Neon Prints

Neon Prints

Open Goals 'Grown-Ups' Illustrations

Open Goals 'Grown-Ups' Illustrations

HER

HER

She Drew The Gun - Futura

She Drew The Gun - Futura

She Drew The Gun - Artwork

She Drew The Gun - Artwork

Sgt Pepper at 50 - Ringo Starr

Sgt Pepper at 50 - Ringo Starr

Sgt Pepper at 50 - George Harrison

Sgt Pepper at 50 - George Harrison

Sgt Pepper at 50 - Paul McCartney

Sgt Pepper at 50 - Paul McCartney

Sgt Pepper at 50 - John Lennon

Sgt Pepper at 50 - John Lennon

Anfield Stadium

Anfield Stadium

Jeremy Corbyn - The Labour Party

Jeremy Corbyn - The Labour Party

Footwear Illustrations

Footwear Illustrations

Coney's Loft // Takeover

Coney's Loft // Takeover

Royal Liver Building

Royal Liver Building

Liverpool FC

Liverpool FC

Liverpool Lime Street

Liverpool Lime Street

Liverpool Philharmonic Hall

Liverpool Philharmonic Hall

She Drew the Gun - Poem

She Drew the Gun - Poem

Metropolitan Cathedral

Metropolitan Cathedral

Sound Tracked

Sound Tracked

She Drew the Gun - Winter Tour 2016

She Drew the Gun - Winter Tour 2016

St. Luke’s Church

St. Luke’s Church

St. George’s Hall

St. George’s Hall

Secret 7

Secret 7" - Preview

Butterflies App Design

Butterflies App Design

LSU

LSU

She Drew the Gun - Pit Pony

She Drew the Gun - Pit Pony

By The Sea

By The Sea

The Back Seat Boogie

The Back Seat Boogie

Liver Bird

Liver Bird

© 2019 All rights reserved.