This project was with musician Alex Teleko. We wanted to create an identity that captured the harsh industrial sounds of his music combined with the personal honesty of his lyrics and motive.
Alex and his management gave some initial direction of where they wanted to go, but encouraged me to experiment and draw my own interpretations. This allowed for the creative freedom that is so important in these types of collaborations.
After a few iterations we settled a design that we felt really celebrated the personality, heritage and message behind Alex's music. The poster design will be used to promote and inform fans as well as people working within the music industry. The artwork has also formed the foundations for the Alex Teleko Brand.